Skip to main content

MCA launches advertising campaign focusing on mine rehabilitation

Published by , Editor
Global Mining Review,

Australia’s minerals industry yesterday launched the next phase of its industry advertising campaign focusing on mine rehabilitation and how mining and farming work together.

Filmed at New Acland Mine in Queensland’s Darling Downs, the campaign outlines the work being done by Australian mining companies to restore land after mining so it can be used for other purposes including agriculture.

The campaign also focuses on how mining and agriculture work together, outlining the results of scientific grazing trials at New Acland showing that cattle grazed on rehabilitated land do as well or better as those on undisturbed land.

The ads will be shown to Australians through print, radio, digital and out of home outlets and on free to air and subscription television through to July 2019.

The Minerals Council of Australia has registered as a political campaigner under the Commonwealth Electoral Act (1918), following changes to the law last year.

While the campaign is educational and not for the purpose of creating or communicating electoral matters, in the interests of transparency and disclosure an application for registration was lodged on 8 February 2019.

Read the article online at:

You might also like


Ready to revolutionise the cement industry?

Join our sister publication, World Cement, in Lisbon, 10 – 13 March 2024, for their first in-person conference and exhibition: EnviroTech.

This exclusive knowledge and networking event will bring together cement producers, industry leaders, technical experts, analysts, and other stakeholders to discuss the latest technologies, processes, and policies being deployed at the forefront of the cement industry’s efforts to reduce its environmental footprint.

Get your early bird tickets NOW »


The Future of Energy-Efficient Haulage

Nik Gresshoff and Matt Youngblood, Railveyor, review how operators can cut costs and emissions by implementing an electric haulage system.


Embed article link: (copy the HTML code below):


This article has been tagged under the following:

Australian mining news Minerals Council of Australia news