Filmed at New Acland Mine in Queensland’s Darling Downs, the campaign outlines the work being done by Australian mining companies to restore land after mining so it can be used for other purposes including agriculture.
The campaign also focuses on how mining and agriculture work together, outlining the results of scientific grazing trials at New Acland showing that cattle grazed on rehabilitated land do as well or better as those on undisturbed land.
The ads will be shown to Australians through print, radio, digital and out of home outlets and on free to air and subscription television through to July 2019.
The Minerals Council of Australia has registered as a political campaigner under the Commonwealth Electoral Act (1918), following changes to the law last year.
While the campaign is educational and not for the purpose of creating or communicating electoral matters, in the interests of transparency and disclosure an application for registration was lodged on 8 February 2019.
Read the article online at: https://www.globalminingreview.com/mining/12022019/mca-launches-advertising-campaign-focusing-on-mine-rehabilitation/