Springtech, a West Australian technology company spun out of CSA Global, has completed an extensive rebranding effort. Driven by accelerated adoption from mineral exploration and drilling companies in Australia, the heart of the rebrand is a change of the company name to CorePlan – matching the name of their Digital Operations Platform.
Bruce Kendall, General Manager Corporate Development from Chalice Mining, said of the platform: “We have found CorePlan to be a great ‘out of the box solution’ to managing and tracking multiple drill rigs performance and costs at our Julimar Project. Our geologists and field staff have found it to be intuitive, easy to use with very limited time required to get it set up and running. All of this has led to considerable time savings and ultimately means that out geologists can spend more time doing geology.”
CorePlan has seen rapid adoption across both mineral exploration and drilling companies that wanted to eliminate the chaos of multiple systems and manual workflows. The platform caters to companies both large and small by providing an all-in-one system for their teams to go to work.
“The last 6 months have been absolutely crazy. COVID-19 really supercharged the need for digital tools in the industry. This time la year we were just getting started with our mineral exploration module with AngloGold Ashanti. Then we got asked to help drillers with a way to easily digitise plods,” said Alex Goulios, CEO of CorePlan.
The rebrand efforts set the foundations for the company to scale their operations across the company. “Our early adopters really helped in defining what the product is today. One of the things we noticed was that they were referring to us as CorePlan instead of Springtech. Just like how we let the customer feedback define our product, we decided to use this customer insight to build the foundations of our brand,” Goulios concluded.
Read the article online at: https://www.globalminingreview.com/finance-business/27042021/springtech-rebrands-to-coreplan/