Komatsu to rebrand mining product lines
Published by Jessica Casey,
Editor
Global Mining Review,
Signifying the ongoing evolution and rapid transformation of its growing mining product offerings, Komatsu has recently announced plans to rebrand its underground hard rock equipment, surface wheel loaders and new line of blasthole drills to reflect the company’s united focus on growth in these areas.
”The company will retain its P&H and Joy brands for the products longest associated with those names: P&H for its electric rope shovels, hybrid shovels, draglines and 320XPC blasthole drill and Joy for longwall systems and room and pillar equipment. Rebranding as Komatsu all surface wheel loaders, new blasthole drills and all underground hard rock equipment expands the Komatsu brand in mining, while retaining the legacies of its other respected brands,” said Jeffrey Dawes, President and CEO of Komatsu Mining.
The first rebranded product, the Komatsu ZT44 track drill, made its debut at CONEXPO-CON/AGG 2020 in Las Vegas in March 2020.
“Building on the growth of our mining portfolio, we’re excited to unite more products under the Komatsu brand, while respecting the history and value of the P&H and Joy brands,” Dawes added. “As we approach Komatsu’s 100th anniversary, it’s a great moment to expand the brand in mining and celebrate the growth of these product lines.”
Read the article online at: https://www.globalminingreview.com/finance-business/28072020/komatsu-to-rebrand-mining-product-lines/
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